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FXDirectDealer in the News
PDF Format
Format
NEWS
RELEASE
For
Immediate Release
FXDirectDealer,
A Tradition Group Company, Launches Trading Demo and Website
NEW
YORK, September 24, 2002
- FXDirectDealer, a company of Tradition group , today launched
its Website (www.fxdd.com) and a free trading
demo of its online foreign exchange trading platform, the company
announced. The production version of FXDirectDealer is
anticipated in early 2003.
“Until
now, Tradition has focused exclusively on the institutional client
base for brokerage operations,” Ted Muller, CEO of FXDirectDealer
said. “However, we currently recognize a tremendous opportunity to
tap an under-supported and under-traded market on the retail level.
With the uncertainties of the stock market, the increased need to
diversify, and the globalization of the world’s economies, foreign
exchange as part of a diversified portfolio merits consideration by
the individual investor. The key,” he added, “is having a
reputable firm to deal with. FXDirectDealer
is that firm.”
Drawing
on Tradition’s brokerage expertise, history and economies,
FXDirectDealer will bring retail foreign exchange to a new level.
“The Tradition name is well respected within the professional
financial community,” Greg Michalowski, Director of Strategic
Planning and Sales, said. “Its 40-year corporate history of financial innovation
includes a tradition of impeccable customer service,” he added.
“We intend to bring that same innovation and service to
FXDirectDealer while giving customers comfort based on our corporate
diversification, expertise and above all, liquidity.”
The
company’s free demonstration and “soft launch” is designed to
introduce the FXDirectDealer name and product to a new marketplace. Built-in
features of FXDirectDealer include a unique graphical margin monitor
that shows customers the margin level in their accounts in
real-time. The same screen allows a customer to view total value of
the account, daily and monthly trades, unrealized profits and
losses, and trading power still available. The production version of
FXDirectDealer will also have an electronic conversation capability
that a client can use to contact FXDirectDealer. The system will
initially support real-time trading in five major currencies --the
Euro, US Dollars, the Japanese Yen, Pound Sterling and Swiss Francs
and the major crosses.
“We
have gone to great lengths to design the application with
state-of-the-art technology that easily allows ‘on-the-fly’
updates,” Stan Mashov, CTO and Project Coordinator for FXDD, said.
“This gives us the opportunity to transition our product
seamlessly from a robust demo to a battle-tested production version
that reflects customers’ preferences.”
To
download the application, go to www.fxdd.com
and following the instructions for the free demo. For a
CD version, contact FXDD at 212-791-6810 or via email at sales@fxdd.com.
About
FXDirectDealer
FXDirectDealer,
headquartered in New York City, was formed by Tradition early in
2002 as a joint venture with software provider Advanced
Technologies Group, Ltd., to develop and operate an online foreign exchange trading
system and service for the active investor, small brokerages, banks,
corporations and investment advisers. FXDirectDealer markets its
products to individual investors and companies and can supply a
private label version of its system to qualified financial
institutions and advisors.
About
Tradition
Tradition
is a fully owned company of Compagnie Financiere Tradition, a
top three broker in over-the-counter financial and non-financial
products with offices in 17 countries. Its shares have been
listed on the Swiss Stock Exchange since 1973 and on the third
compartment of the Frankfurt Stock Exchange since 1999. It is
a registered broker/dealer in the United States and a member firm of
the New York Stock Exchange.
Media
Contacts:
Procter Lippincott
Spring O'Brien Inc.
212.620.7100 ext. 228
procter@spring-obrien.com
John
Mulqueen
Spring O'Brien Inc.
212.620.7100 ext 229
johnm@spring-obrien.com
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